Pricing

Free to build. We earn when you earn.

Every feature, for everyone, at no cost — there are no tiers here and nothing is locked behind an upgrade. We take a percentage only when money actually moves, and you pay cash only for the two things that cost us cash every month: mailboxes and domains.

everything, always

$0

no card required · no trial timer · no feature gates

  • Your page — one-pager or a full multi-page site, yours to compose
  • Bookings — services, availability, deposits, cancellation & no-show rules
  • Work orders — a job, its stages, what is waiting on the client, and what was agreed
  • The shop — catalog, cart, checkout, digital goods
  • Memberships, shoutouts and the tip jar
  • Promo codes and your own team’s logins
  • Analytics — privacy-first, no raw IPs, no selling anyone’s data
  • Mail — lifecycle notices on every order and booking; your list is always yours to export
  • Agent-ready — a lucerna.json manifest and a documented HTTP API, out of the box
Make your page — free

The only fees

We get paid when you do.

Card

5%

goods, deposits, memberships, shoutouts

Stripe’s own processing (2.9% + 30¢) is separate and goes to Stripe, not us.

Crypto

0%

wallet-to-wallet tips and payments

The payment goes straight from their wallet to yours. We never hold it, never route it, and take nothing out of it.

Escrow

2%

on-chain holds — the 2-of-3 rail

The rail we built and run ourselves: a hold both sides can prove, released only on the terms you both accepted. Still non-custodial — we are a signer, never the owner.

Invoices

1%

contracting work orders — the stages you bill a client

A deck is not a haircut, so it is not the card rate. Stripe’s own processing is separate and goes to Stripe; on bank transfer Stripe caps ACH at $5 a payment and we add nothing on top.

Tips by card

0%

every tip, every time

The free lane. It does not change.

Refunds

none

money going back to a customer

A refund is not a sale. We take nothing on it.

That’s the whole schedule. No app store, no add-on bills, no penalty rates, and no percentage that quietly climbs as you grow.

the only plan

Fees off

The card percentage becomes 0%. That is the whole plan — a domain and mailboxes are separate add-ons, priced below.

  • 0% on card sales — down from 5%, on goods, deposits and memberships
  • Tips and wallet-to-wallet crypto stay 0%, as they already are on the free plan
  • The 2% escrow rail is not included — that one funds the chain rail itself
  • Every feature from the free plan, unchanged
  • Cancel any time — your shop stays live and simply returns to the percentage

$25/mo

per month · turns the platform percentage off; domain and mailboxes are separate add-ons

Turn it on from your dashboard

On their own

Add one on its own.

Everything here is optional and none of it changes your percentage. The mailboxes are the same ones that come with Fees off — buy one on its own if you only want the address and not the fee waiver.

live

Email workspace — your domain

Real mailboxes on your own domain — webmail, IMAP/SMTP, premium spam filtering. The address on the sign matches the address on the mail.

$15/mo

per month · mailboxes on your domain

Add it from your dashboard
live

BYOK Video Generation

bring your own provider key — we bill for the control layer, your vendor bills the renders

$19.99/mo

bring your own provider key — we bill for the control layer, your vendor bills the renders

Turn it on from your dashboard
live

Email forwarding — your domain

hello@yourshop.com forwards to the inbox you already read. Unlimited aliases, nothing new to check.

$5/mo

per month · on its own; the email workspace already includes it

Add it from your dashboard
live

Email campaigns — your list

Write to your own list from your own domain. Consent-first: suppression and quiet hours are the law, not options, and the list stays yours.

$15/mo

per month · requires a domain verified with Lucerna

Listed, not billed yet — nothing charges this today, and you’ll be asked before it ever does.

Turn it on from your dashboard
live

Customer accounts — on your shop

Your customers get a real account on YOUR shop — verified email, sign-in, order history, a saved address. Never a mailing list.

$10/mo

per month · order history, saved addresses, one-click reorder

Turn it on from your dashboard
white glove

Done-for-you setup

Our team builds your whole shop with you — services, hours, copy, domain, the lot — until it’s live and taking bookings.

$349

one-time · we set the whole shop up with you

Talk to us
live

Agent memory

per month · your assistant remembers — a private operator notebook, searchable by meaning

$39/mo

per month · your assistant remembers — a private operator notebook, searchable by meaning

Turn it on from your dashboard
live

The crew

per month · one objective, many agents, live — 3 live agents included

$19/mo

per month · one objective, many agents, live — 3 live agents included

Turn it on from your dashboard

The whole box

35 modules. Compose the business you actually run.

A business here is a selection of modules, not a template — every combination is valid and nothing assumes what kind of shop you are. Anything without a price beside it carries no monthly line of its own.

  • bookings
  • work orders
  • books
  • ticket board
  • card + ACH
  • stablecoin
  • mail forwarding $5/mo
  • mailboxes $15/mo
  • campaigns $15/mo
  • analytics
  • products
  • checkout
  • promos
  • creator
  • memberships
  • agent
  • agent memory
  • the crew (shared agent goals) $19/mo
  • accounts $10/mo
  • insights
  • tips
  • sole address
  • meetings
  • flows
  • market
  • agent reach
  • pixels
  • seller
  • social
  • studio
  • bounties
  • production
  • community
  • partner
  • Clover catalogue

Straight answers

The questions we’d ask.

What’s the catch with “free”?
There isn’t one, and the reason is boring: a page costs us almost nothing to serve. Our hosting bill is basically the same whether ten shops use us or a thousand. So we don’t need to charge you to exist — we only need to earn when you actually get paid. Charging rent on a thing that costs us nothing would just be a toll.
Do you take a cut of tips?
No — 0% on tips, card or crypto. On card, the tip is passed through whole and the fee never touches it. On crypto, the money never passes through us at all: it goes from their wallet straight to yours. If we ever change that, it will be announced here in plain numbers before it happens, not discovered on a statement.
Why is crypto cheaper than card?
Because it actually is cheaper to move. A Stellar transaction costs a fraction of a cent; a card costs 2.9% plus 30¢ before anyone else is paid. A plain wallet-to-wallet payment we take nothing on at all. An escrow hold is 2%, because that rail is ours to build and run — the 2-of-3 signing, the settlement, the receipts — and that fee is what pays for it existing.
Do I need to be approved to take crypto?
No. You save a payout address and your shop can take deposits — no business entity, no verification queue, no country list, no waiting on anyone. That’s the part we’re proudest of. Card payouts still go through Stripe’s own onboarding, because that’s Stripe’s rule, not ours.
Do you ever hold my money?
No. Card payments land in your own Stripe account. Crypto goes wallet to wallet — straight from your customer’s wallet to the address you control, with nothing of ours in between. Your money is never in our custody, not even for a second: we can’t freeze it, lose it, or spend it, and that’s by construction rather than by promise.
When does $25 make sense?
Around $500/month in sales — below that the percentage is cheaper, above it the flat rate is. And that maths ignores the domain and mailboxes, which you would otherwise be buying anyway. You can switch whenever; we’d rather name the crossover than let you overpay on the wrong one.
Does the plan include a domain and mailboxes?
No — the plan is the fee waiver, and that is all it is. A domain and mailboxes are separate add-ons at the prices listed above, added from your dashboard whenever you want them. We would rather sell you three clear things than one bundle you have to decode, and it means you never pay for a mailbox you did not ask for.